December 27, 2012

4 rumors that should make you move your business to social

English Content



Croissance d'une pâquerette, fond nature et soleilHaving a look back to the past years, I tried to collect the typical rumors and signs that raise in a company regarding the request of internal social networks.I tried to make a small list. If you are a manager or leader in your company, try to listen and act fast.

Rumor 1 – Call for internal Facebook!

Listen carefully to your teams and associates. While Facebook has hundreds of millions of users, Facebook gets “normal”. More and more people get used to Facebook, some see the benefits and begin to ask inside the company for a solution “like Facebook”. But don´t walk the wrong path – The say Facebook but they mean networking, openeness and more transparency.

Rumor 2 – Web2.0 Submarines

Have a look into IT systems or watch for web2.0 submarines – if your company is not that small, I´m sure you will find a wiki-server or something else. Small and very effective powered by enthusiasts. Don´t kill those initiatives – take them serious and make them a company-wide solution.

Rumor 3 – Ideas, ideas, ideas

If your company has an idea management, just have a look into it. I´m very sure, that there will be ideas related to web2.0, wikis, blogs or social networks. Be aware – even a small idea may catch company-wide effects.

Rumor 4 – The eMail-flood and info overload

Just listen carefully to your associates – do they complain about the email-flood or information overload in your area? Then do not wait, act. Think about about a social solution and care for your team or company.

According to those rumors, I calculated a small social-alarm-o-meter:

  • If you identify 1 rumor, you may have some time to act. Location maybe your team. You need only a small budget.
  • If you identify 2 rumors, you should sit down and begin to make a plan for your branch. You might have a talk with your boss and begin to collect resources. Don´t wait!
  • If you identify 3 rumors, trigger official processes and have a call with your boss immediately – your company wants social, so hurry up!
  • If you identify all 4 rumors, skip your boss, call the CEO, and prepare for your next job – driving your company towards social!

You think I make just jokes? Then, begin to listen to your associates – I bet, you collect one rumor in less than 1 hour 🙂